Marketing Officer - Working for Essex

About the role

Marketing Officer

Permanent, Full Time

£26,061 to £30,660 per annum

Location: North Essex

Are you passionate about making a real difference in people’s lives through impactful marketing? Adult Community Learning (ACL) is on a mission to empower Essex residents with lifelong learning opportunities - and we need a strategic, imaginative, and driven Marketing Officer to help us tell that story far and wide.

The Role:

Adult Community Learning (ACL) is Essex County Council’s (ECC) provider of lifelong learning experiences for Essex residents.

ACL offers qualifications to help people move nearer to, enter or progress within the workplace or gain skills to enhance life chances. The service focuses many of its programmes and activities on the hardest to reach communities within Essex. ACL learners have access to a diverse range of non-accredited courses which encourage creativity, healthy lifestyles, social inclusion and engagement.

The Marketing Officer is responsible for developing and delivering marketing activities which support individual business plans, income targets and strengthen and promote the brand.

Key Responsibilities:

Use of multichannel approach to reach and engage a broad and diverse range of potential learners and employer groups, working closely with internal teams.
Manage and coordinate an online strong presence, including a strategy for social media and website content, which supports the commercial aims of ACL.
Responsible for maximising return on investment for all social media and digital activity; ensuring PPC campaigns are cost effective and increase reach.
Manage and monitor email marketing campaigns in order to increase traffic to the website, raise awareness and provide relevant information and updates to our staff and learners.
Responsible for production of offline marketing materials, for instance posters, leaflets, campaign flyers, letters and adverts.
Delivering marketing support for commercial events working closely with internal teams.
Responsible for collection of data and marketing intelligence, translating this into management information, to assess effectiveness of activity and inform future campaigns.
Delivery of internal communications strategy, ensuring strong working relationships both with internal ACL teams as well as the wider ECC services teams.
Responsible for using research and insight to develop innovative and creative campaigns that strengthen and promote ACL’s offer.

Experience and Qualifications:

Educated to RQF Level 6 (Bachelor’s degree) with a marketing or public relations qualification, or equivalent by experience.
Evidence of continuing professional development and expert knowledge in relevant professional area. Member of a professional body such as Chartered Institute of Marketing or Chartered Institute of Public Relations.
An excellent knowledge of the full marketing best practice, across multi-media and diverse channels and demonstrable experience of creating and delivering effective marketing campaigns.
Demonstrable evidence of implementing multi-channel marketing campaigns that deliver a strong return on investment, increase market share and develop and strengthen brands.
Excellent project management skills.
Excellent interpersonal skills with the ability to build strong working relationships and communicate clearly and accurately to a variety of audiences.
Excellent organisational skills, time management skills, and attention to detail, with the ability to work flexibility.

Please note that the job role requires you to be mobile throughout an operational area. Therefore, the post holder will need to have a driving licence and access to a vehicle.

To read more about our business area, please visit: People, Policy, Economy and Public Health

Why Essex?

As one of the largest and most dynamic UK local authorities, Essex offers a stimulating public service environment. Covering over 1,420 square miles and serving 1.8 million residents, we’re committed to transformational change and delivering better quality at lower cost. Recognised in the top three of the latest IMPOWER index for productivity, we ensure everyone matters in Everyone's Essex. With flexible working options and a focus on innovation, whether you are looking to develop your career or contribute to the local community, Essex is the ideal place for you.

Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process.

We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.

At Essex County Council, we value integrity and ethical behaviour. We kindly ask that you embrace our code of conduct and the Nolan principles, including throughout the recruitment process. Your commitment to these standards helps us maintain a positive and respectful workplace for everyone.

As part of employment with Essex County Council (ECC) should your role require a DBS check you will be required to register with the DBS update service. The DBS update service ensures all registered DBS certificates are kept up to date and allows authorised parties to view the status of your certificate. This is an annual subscription, and you will be responsible for ensuring this is maintained. For further information on the DBS update service please go to https://www.gov.uk/dbs-update-service

Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all employees and volunteers to share this commitment.

If you would like to be kept up to date on other relevant opportunities, blogs, news, events and industry related news at Essex County Council, please join The Essex Talent Community

If you have queries on this role or require anything further, please email resourcing.team@essex.gov.uk

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